Notes on building, shipping and working with AI.
Method, tools, the maths behind a few opinionated calls, and the occasional kill-list. Written when we have something worth saying, not on a schedule.
Set up Remotion with Claude Code
Install and use Remotion with Claude Code. Go from idea to finished MP4 without touching a timeline or learning video editing software.
Shipping in a day, not a quarter
Most agencies treat the first deployed URL like a deliverable. I treat it like a starting line, and the gap between those two ideas is where AI-first studios eat the lunch of legacy shops.
What I mean by AI-first
AI-first isn't 'wired-up ChatGPT in a sidebar'. It's a different shape of working day, and a different shape of invoice for the client at the end of it.
Three things I stopped doing in 2026
Three small habits I caught myself in last year that quietly bled hours off every project. Killing them was one of the highest-leverage changes I made in 2026.
Stripe over Shopify, most of the time
If you're selling fewer than 50 SKUs and have a clear brand voice, Stripe Checkout plus a bespoke storefront beats Shopify on every metric except 'fastest possible launch'. Here's the maths.